Position Concept

The Public Information Officer strategically disseminates information of interest to the news media and community. The member performs proactive communications, operations, marketing, outreach, and public relations duties and tasks specific to the position.

Employee Benefits

• Medical, Dental, Vision
• Wellness Incentives
• 10 Paid Holidays
• FRS Retirement
• Paid Time Off
• Employee Assistance Program (EAP)
• Direct Deposit, Bi-Weekly Pay Checks
• Free Employee Gym
• Tuition Reimbursement
• Life Insurance
• Education Incentive
• Deferred Compensation Plan
• Free Employee Health Clinic

Essential Functions

• Answer requests for information
• Disseminate information to media
• Respond to major crime scene
• Coordinate press conference
• Attend staff meetings
• Assist during disasters
• Request clarifications from News Media
• Maintain news clip file
• Maintain record of assignments
• Prepare and disseminate press releases
• Prepare and disseminate Crimestoppers bulletins
• Assist with social media accounts
• Prepare articles for publication
• Take photographs
• Prepare, and disseminate newsletter
• Assist in development of material
• Prepare supply order
• Attend training
• Prepare speeches
• Prepare quarterly and annual statistics
• Attend community events
• Attend public relations luncheon
• Attend *BOCC/School Board meeting

Education, Professional Certification or License

• Four year college degree from an accredited college or university preferred (marketing, advertising, or communications highly preferred)
• Valid Florida driver's license

Professional Experience

• Professional certifications in social media marketing, e-marketing, or digital marketing highly preferred
• 3-5 years relevant professional experience in social media marketing, e-marketing, or digital marketing
• Demonstrated proficiency in writing and creating engaging content

Environmental Conditions

• Works varying hours due to call out
• Works in inclement weather conditions
• Works under stressful conditions

Knowledge of

• Filing system
• Florida State Statutes 119
• PCSO policy and procedures
• Communication equipment
• Media
• Geographical area
• Emergency Operations Center
• Photo equipment
• PCSO personnel
• Photo processing equipment
• Media graphics 

Ability to

• Ability to communicate effectively, both orally and in writing
• Ability to create and prepare for publication, information on a broad range of issues for a diverse audience using all traditional, non-traditional, and social media tools and sources
• Ability to build community awareness of an organization brand through page optimization, purposeful messaging, and community engagement
• Ability to effectively and strategically leverage social media platforms and websites to promote mission, vision, and core values of an organization
• Ability to understand and deploy key social media and digital marketing communication strategies and concepts
• Ability to target specific audiences and measure marketing performance through analytics and present insights related to social media marketing
• Ability to create engaging content that showcases an organization’s values and story
• Ability to analyze information quickly, use independent judgment, and make effective decisions
• Ability to exercise initiative
• Ability to organize, prioritize, and manage complex workloads and meet deadlines

Skills

• Analytical
• Interpersonal
• Decision-making
• Basic English grammar
• Computer
• Basic mathematical
• Photography
• Layout/design
• Accounting
• Keyboarding

Physical Requirements

• See at normal range or with accommodation
• Hear at normal level or with accommodation
• Speak English understandably
• Manual dexterity
• Lift 40 lbs.
• Climb
• Bend
• Sit for long periods
• Stand for long periods
• Walk
• Ambulate independently
• Squat
• Carry 30 lbs.

Other

Equal Employment Opportunity Employer M/F/D/V

*BOCC: Board of County Commissioners

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